Backlash and Boycotts
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TikTok star Dylan Mulvaney has accused Bud Light of failing to provide support after their collaboration sparked controversy, leading to consumer boycotts and online harassment directed at the influencer. Mulvaney, a transgender social media influencer, claimed in a TikTok video posted on June 29 that Bud Light never reached out to her during the onslaught of hate following their promotion together.
From Collaboration to Controversy
What initially appeared to be a typical influencer-brand partnership quickly turned into a political battleground. As a result of the collaboration, Dylan faced hateful messages and death threats, and several retailers reported incidents of consumers damaging Bud Light products in stores as a form of protest against the company.
Bud Light’s Lack of Support
Dylan Mulvaney has now spoken out about the past few months, expressing disappointment in Bud Light’s failure to stand by her amidst the backlash. In her TikTok video, she shared her fears of leaving her home due to the ongoing situation. Mulvaney criticized the beer company, stating that their silence enables transphobia and hate, and has far-reaching consequences for the LGBTQ+ community, including Bud Light’s own customers.
The Importance of Support
Mulvaney emphasized that supporting trans people should not be a political issue, and there should be nothing controversial or divisive about working with them. She called on Bud Light and other companies to actively support and stand up for the LGBTQ+ community, rather than turning a blind eye to the challenges they face.
Bud Light’s Response
Brendan Whitworth, the CEO of Anheuser-Busch, Bud Light’s parent company, appeared on CBS This Morning and acknowledged that Bud Light had become entangled in divisive conversations. He emphasized the brand’s mission of bringing people together but declined to comment directly on whether the collaboration with Mulvaney was a mistake. Whitworth stressed the need for brands to deeply understand and appreciate consumer expectations in the current social landscape.